On this episode of The Weekly Closer, Lydia Wietsma with Team Red Brick at Realty Executives shares how she has been able to grow her business by focusing on a specific niche. She has been able to build her brand by working with seniors and children of seniors. Lydia says it is very important that agents figure out their niche so that they can stand out from the crowd. Listen in as she explains how the niche approach could be exactly what you, as an agent, are looking for.