That viral moment your brand missed? It’s probably already costing you.

In this episode of Pitch, Build, Scale, host Chris Fanchi sits down with Chelsie Hall, CEO of ViralMoment, whose company helps brands like Coca-Cola, Disney, and Warner Brothers decode social video before the rest of the world catches on.

We explore:

- How AI is reshaping social video monitoring and trend detection

- Why deepfakes pose the next big risk to brands and personal reputations

- The difference between going viral vs. understanding virality

- How even small brands can now access enterprise-level intelligence

If you want to understand the future of social media and how AI is changing what it means to protect and grow a brand, this episode is for you.

⏱️ Chapters

00:00 Generative AI and the deepfake challenge

01:36 Chelsie’s path from Carnegie Mellon to ViralMoment

03:26 Building AI that can actually read video

07:18 The Coca-Cola “Healthy Coke” turning point

09:31 How ViralMoment lands enterprise clients

12:39 Democratizing brand intelligence for smaller companies

13:58 The shift from social networks to algorithmic feeds

16:16 Detecting AI-generated and deepfake content

17:45 Personal brands as the new frontier of brand safety

18:52 Rethinking metrics for measuring social video

19:47 Platforms to watch and how to prioritize

20:14 Long-form video support and enterprise use cases

🔗 Resources

ViralMoment: https://www.viralmoment.com

Big North Marketing: https://www.bignorthmarketing.com

💡 Your company’s next growth engine might be sitting idle in your pipeline. At Big North Marketing, we help SaaS companies and dev agencies land bigger clients and scale faster using modern growth systems.

👉 Want to see how it could work for you? Connect with us at BigNorthMarketing.com.