In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility.  Relevant Links: <ul> <li style="font-weight: 400;">Social Ape Marketing <a href= "http://socialapemarketing.com/thrive-talks">Site</a></li> <li style="font-weight: 400;">Lesley from</li> <li style="font-weight: 400;"><a href= "https://www.pitchgraphicdesign.com/">Pitch Graphic Design</a>E-Myth <a href= "https://www.amazon.ca/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?gclid=CjwKCAjwzJjrBRBvEiwA867byqBgn5ABOFe2PMFgpg76VRLhMUuQ-tg4MqGS9lia9nBhcoZLGBZbehoCIYEQAvD_BwE&hvadid=249758822595&hvdev=c&hvlocphy=9000929&hvnetw=g&hvpos=1t2&hvqmt=e&hvrand=13942061672813049045&hvtargid=aud-748745956936%3Akwd-316880097753&hydadcr=16924_10237785&keywords=emyth+book&qid=1567017223&s=gateway&sr=8-1"> Book</a></li> </ul>

In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility. Relevant Links: Social Ape Marketing Site Lesley from Pitch Graphic DesignE-Myth Book

In this episode of the Pitching PR podcast, I chat with April Smith - Founder &amp; President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility.&nbsp; Relevant Links: <ul> <li>Social Ape Marketing <a href="http://socialapemarketing.com/thrive-talks" rel="noopener noreferrer">Site</a></li> <li>Lesley from</li> <li><a href="https://www.pitchgraphicdesign.com/" rel="noopener noreferrer">Pitch Graphic Design</a>E-Myth <a href="https://www.amazon.ca/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?gclid=CjwKCAjwzJjrBRBvEiwA867byqBgn5ABOFe2PMFgpg76VRLhMUuQ-tg4MqGS9lia9nBhcoZLGBZbehoCIYEQAvD_BwE&amp;hvadid=249758822595&amp;hvdev=c&amp;hvlocphy=9000929&amp;hvnetw=g&amp;hvpos=1t2&amp;hvqmt=e&amp;hvrand=13942061672813049045&amp;hvtargid=aud-748745956936%3Akwd-316880097753&amp;hydadcr=16924_10237785&amp;keywords=emyth+book&amp;qid=1567017223&amp;s=gateway&amp;sr=8-1" rel="noopener noreferrer"> Book</a></li> </ul>

047: Defining your Niche and Cultivating Credibility

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com

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047: Defining your Niche and Cultivating Credibility

047: Defining your Niche and Cultivating Credibility

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