BRAND BLOOMPRINT - By Ashley King

047 - REPOSITIONING and ELEVATING Your Brand: The Strategic Thinking Behind Our New Website


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BLOOM Virtual Co has evolved, and so has our brand. In this episode, I take you behind the scenes of our website redesign and brand repositioning—why we did it, the strategic thinking behind it, and how it’s helping us attract and support purpose-driven brands like yours.

As a boutique design agency and virtual assistant support team, we specialize in helping entrepreneurs launch, grow, and scale their brands through strategic branding, impactful design, and long-term creative support. Our new website reflects that mission, and I’m sharing exactly how we approached this transformation—so you can take inspiration for your own brand.


Key Takeaways:
✨ Why we needed a redesign & how we repositioned Bloom & Co.
✨ The importance of clarifying your niche & refining your messaging
✨ How branding, design, and website strategy align for long-term growth
✨ What you should consider if you’re looking to elevate your own brand

Check out our new website & see our transformation for yourself:
Explore BLOOM Virtual Co.www.bloomvirtual.co


Let’s Connect!
💬 DM me on Instagram → @bloomvirtual.co
💌 Work with us → www.bloomvirtual.co/contact

If you loved this episode, don’t forget to subscribe & leave a review! Let’s build brands with purpose—together.

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BRAND BLOOMPRINT - By Ashley KingBy BLOOM Virtual Co