Episode 47 | Recorded January 10, 2022 

Today we’ll learn about Jody Grunden’s CPA journey and how his firm went from $0 in 2002 to $9 million plus in 2022. By taking the non-traditional route in accounting – combining vision and integration to form a biz model that really, really works - Summit CPA Group is a shining example what TO do! 

shout out to our sponsors this week; Xero and Gusto's People Advisory Accelerator, go to gusto.com/training and type in the code sons100 for $349 off

Meet Jody: LinkedIn: https://www.linkedin.com/in/jodygrunden/ 

Jody is not the son of a CPA, but he’s the first person in his family to go to college. 

Why Summit CPA Group is different: 

Figuring out what the clients want 

Why forecasting is key – go forward, not back 

Defining the why and when of meetings – forecasting, pipeline, rev-rec, and the floater 

How the fixed-fee model nearly tanked Summit 

Why Summit CPA Group has no accounts receivable 

Form and function – explaining the Summit “pods” and their processes 

The Wow factor – not charging more for unexpected issues, such as PPP 

Setting, managing, and exceeding expectations – just do it! 

The Summit CPA niche – creative agencies over $1m in revenue 

What’s the next step in the evolution? 

The 2FA (or 3) of scaling pricing – revenue, employee count, and industry 

Giving clients the Carvana experience 

Why soft skills matter at Summit 

Talking compensation 

What did Jody learn while he was growing the practice? 

Figuring out your pricing model is the #1 priority 

Making the Summit model the new normal 

Check out Summit’s free CPE webinars here: https://www.summitcpa.net/cpe-webinars or get the Virtual CFO Playbook here: https://www.summitcpa.net/vcfo-playbook 

Why Summit used cartoons to set themselves apart 

Shout-out to Indiana University, Darren Root, and Rootworks, Crowe, BKD, Summit CPA Group, Adam Hale, Netflix, The Summit City (Fort Wayne, IN), DCPA