What We Covered:

• The importance of having a purpose behind what you’re doing.
• How something that doesn’t cost anything can't be called a value or a principle.
• How Jacob and his team became a much fuller service by not just building the assets but also designing the strategy.
• How Jacob and his team used “technology mashups” to leverage his business.
• What it means to build a foundation around the things that you are passionate about.
• The importance of building a foundation before launching a bigger corporation/company.
• The impact of creating a safe place where people are allowed to have conversations about mental health, death and dying, and more.
• The concept of “edutainment” and how it does a better job at teaching compared to more traditional methods.

Tweetable Quotes:

• You can tell if a brand or an organization is being purposeful and truthful about making that emotional connection with the audience when they have a purpose behind what you're doing.” – Jacob Tell
• “We do our best work at the intersection of storytelling and technology now. It’s not just the technology piece, it’s also the storytelling and creating the brands.” – Jacob Tell
• “We create a culture of positive disruption and that's been a throughline for all the ventures that I'm involved in.” - Jacob Tell
• “Entertainment meets education is the idea behind edutainment” – Jacob Tell
• “You have to be fully lit up and aligned in whatever you do and be able to draw that inspiration from within.” - Jacob Tell
• When you have the right mindset, the right environment, and you know what you are after, You then create the conditions for the magic. – Jacob Tell
• “It's creating conditions for not just magic but for healing.” – Jacob Tell

Links Mentioned:

Kurt’s Twitter

Kurt’s Instagram

Kurt’s LinkedIn

Jacob Tell

Ben Harper

Bruno Mars

Duke Stump

G.Love

Gary Gersh

Ian Rogers

Jack Dangermond

Jack Johnson

Jason Kiesel

Jengo

Jimmy Iovine

John Legend

Joseph Campbell

Kelly Slater

Ken Burns

Kim Johnson

Kurt Cobain

Lenny Kravitz

Paul McCartney

Rob Machado

Steve Jobs

The Beatles

The Wailers

Dolby Atmos

Dreams Tour

EMI Records

Esri

Facebook

Lodo Studios

LVMH

MySpace Music

Nike

Oniracom

Pepsi

Revolver

Sony Music

[Spotify](https://open.spotify.com/?)

TechCrunch

Topspin

Universal Music

University of California Santa Barbara

Warner Bros.

Yahoo Music