This one's definitely designer-centric. And it's pretty hard to explain without visuals, but we give it a good go.

Tom talks about the shift that conceptual models enabled for him. When he was a younger designer, he often struggled to articulate design decisions, struggled to defend elements of the design that were crucial for things to be coherent, and constantly butted up against technical architecture that made it weirdly hard to design easy-to-use software. Once he figured out how to make and socialise a conceptual model, and then evolve the design around it, everything got way easier.

We talk through what a conceptual model helps you do if you're designing a software product or service, how you can use them to diagnose tricky problems, and share some references to help you get started.

References:

OOUX by Sophia V Prater

UX Magic by Daniel Rosenberg

Domain Driven Design

Elements of Product Design by Jamie Mill

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