Businesses exist to help others to bring value to others. But they're so busy doing it, that sometimes they can't sum up why they do what they do, or what difference they are making, or the problems they're truly solving for others. A huge factor in growing your business is being able to truly tell your story, but it's also a common dilemma many businesses have.

A lot of people have websites and online presences that have been just their branding. Their products have been forced into these boxes. But they haven't really thought through what makes them different.

Today's leadership spotlight is on Mark Zubert, founder of One Wheel Marketing. With over 20 years of marketing communications experience, Mark has a passion for partnering with small business owners to help them get their message out and highlight how they're impacting lives.

In this episode, you will hear:

• Mark's entrepreneurial journey
• Their goal to help companies tell their own stories
• Some adjustments businesses needed to figure out during the pandemic
• The struggle to build a business culture as things are going remote
• How to keep your culture aligned and moving forward
• How they're helping local businesses figure out where their local customers are

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If you like what you're hearing, please subscribe to this podcast. Each week, Experience Leadership Podcast shares coaching tips as well as new facts, figures, and cutting-edge theories and thoughts about leadership to help grow your business. We also feature stories of successful people so you learn from real people, and not just from theory.

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Supporting Resources:

https://onewheelmarketing.com/

Building a StoryBrand by Donald Miller

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com