Brands for a Better World (formerly Evolve CPG)

048 - Excellence Without Attachment with Subtle Distinctions

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Just slow down. So many entrepreneurs don’t have this phrase in their vocabulary, which is a big part of the reason that 34% of this population group suffer from anxiety. In today’s society, people are valorized for working 90 hour weeks and pushing themselves to breaking point, but today's guests, Linwood Paul and Matt D’Amour, are determined to change this. In today’s episode, the founders of Subtle Distinctions share how they help their clients handle the common fears which attach them to future scenarios, and get them back to the present moment instead. The practices they teach take work, but the benefits will be well worth the effort! 


Key Points From This Episode:

  • High levels of anxiety that are present in society today.
  • What Linwood and Matt are hoping to achieve through Subtle Distinctions. 
  • A question to ask yourself which will help you to become more present. 
  • How anxiety and attachment are relative in effect. 
  • The flood of changes that we are constantly faced with, and how to navigate them.
  • Lessons from Linwood’s sailing coach about the importance of slowing down.
  • Pressure that entrepreneurs feel to be constantly productive. 
  • Dealing with some of the most common fears. 
  • An example of a non-attached way to deal with a particular scenario. 
  • The value of starting small. 


    • Tweetables:

    “Attachment can draw us into the future.” — Linwood Paul [0:09:00]

    “This idea of becoming more present is a strategy for entrepreneurs, and everyone else, to be in a more peaceful calm state so that they can direct their destiny, direct their business, direct themselves in a more intentional and grounded way.” — Matt D’Amour [0:12:15]

    “Slow down to speed up.” — Linwood Paul [0:16:09]

    “The more you question, the more you don’t know. The more you question, the more you wonder.” — Linwood Paul [0:33:08]


    Links Mentioned in Today’s Episode:

    Subtle Distinctions

    Deep Work

    The Big Leap

    Evolve CPG

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    Brands for a Better World (formerly Evolve CPG)By Gage Mitchell of Modern Species
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