Everything in your business should be mimicking best practices of other companies in every facet of your business EXCEPT in marketing. Marketing HAS to be different, or else, you won't stand out! 

Mike Michalowicz leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

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