The Black Boss Show

048: How to leverage publicity to skyrocket your brand and credibility w/ Kimanzi Constable


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Kimanzi Constable is an author of books that have sold over 150,000 copies. He's a writer whose articles have appeared in over 80 publications and magazines.

You can see his articles published in Forbes, the HuffPost, Entrepreneur Magazine, SUCCESS Magazine, AskMen, Fox News, Yahoo, NBC News, Business Insider, and more.

He is a senior editor at The Good Men Project. He's been interviewed on over 250 podcasts.

He's a consultant that has traveled to 79 countries for corporate consulting at companies such as Unilever, Morgan Stanley, Allianz, Naspers, Safaricom, Dentsu, and more.

Sponsors

 

  • Black Boss Club
  • Black Boss Shop

 

Show Notes

High level Overview

  • Kimanzi shares his backstory
  • The difference between PR and being featured, and being a contributor of a reputable publication/platform
  • How to become a contributor for a big publication and quickly build your social proof 
  • Why your website/blog matters
  • The secrets to getting your content published fast
  • How to figure out what publications make the most sense for your message
  • How to reach out and pitch to publication editors
  • How to boost your website traffic with your written content
  • How to leverage other people’s audiences to build your brand and authority
  • The go-to content creation strategy
  • How to land big corporate clients 

Connect with Kimanzi Constable

  • Website - kconstable.com
  • Free Resource - getpublishedguide.com
...more
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