Smartphone penetration in India was at 23.9% in 2015. It accounted for 69.1% of total mobile traffic. Even though India is today the second largest market for smartphones in the world, after China, only a quarter or so of the population has access to smart devices. Add that factor to others such as the lack of internet infrastructure, mobile connectivity issues, and other problems that plague our country, people think mobile marketing is not a major medium to consider. We believe they’re wrong. And We will tell you why.

Last week, we shared some hidden gems for SEO. This week, we are talking about some of the top resources for mobile marketers.

Welcome to the 48th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

Is your Biz mobile yet ? Get started here !

1.The Mobile Playbook

2. the Mobile friendly test & more

3. http://www.mobilemarketer.com/ & Mobile Commerce Daily

4. Mobile Marketing Engine

5. http://www.mobilefriendly.org/

6. http://www.tatango.com/

7. Mobile Marketing Watch & http://mobilemarketingwatch.com/category/opinion-2/

8. MMAF (Mobile Marketing Association Forum)

9. Mobivity

10. Marketing Profs

11. https://www.thinkwithgoogle.com/collections/full-value- of-mobile.html

12. lighthouseinsights.in ,

Arpan Chatterjee On The Hindu’s Digital & Mobile Marketing Initiatives

13.  IAMAI, Internet and Mobile Association of India

 

Let’s talk more

Smartphone penetration in India was at 23.9% in 2015

India is today the second largest market for smartphones in the world, after China

According to TRAI, country’s telecom regulator, India’s mobile phone subscriber base crested the 1 billion users mark in early 2016.

In a Forbes report, one of the factors contributed to the fast paced adoption of mobile phones in India is the innovative use of mobile devices by Indians – one of which is the “missed call.”

Missed call marketing campaign launched by the brand Hindustan Unilever in 2013 –