Introduction

In this episode, Mac Bishop, founder and CEO of Wool & Prince talks about his business. The goal of Wool & Prince is to deliver durable long lasting apparel out of wool. Mac shares his experience on launching his business with the support of a Kickstarter campaign. For the Kickstarter campaign, Mac created a well-known video where he wore one of his wool button-down shirts for 100 days. In the interview, he shares how the video got created and what to look out for when creating a successful video for your product launch. Mac also talks about key learnings and challenges when growing his business. 

About Mac Bishop from Wool & Prince

Mac Bishop is the founder of Wool&Prince, an online menswear brand that makes naturally odor- and wrinkle-resistant wool button-downs. When Mac started the company, he wore a wool shirt for 100 days in row to demonstrate the functional properties of wool. After four years in upstate New York at Cornell University and another four years in NYC, Mac moved back to Portland this past summer. Read more about his experience on his blog.