eSalon carved out its own marketplace - creating a direct-to-consumer hair color solution that is a hybrid of salon-quality results through at-home color application. And in the wake of COVID-19 lockdowns, the home hair color industry experienced a drastic boost in sales as a result of salons being temporarily closed. eSalon CEO Graham Jones recently sat down with Chris Snyder to discuss how the company built custom technology to scale direct-to-consumer and solve a previously untouched problem in the beauty industry.