There are 3 types of media:
Owned media
Paid media 
Earned media

Lisa Simone Richards joins me on this episode, where she dives into the power of earned media, what is it and how you can utilize it to massively scale your brand.

Lisa is a PR and visibility strategist for fitness professionals, and has been landing media work for brands for the last 10 years.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefulfillmentproject.substack.com