It's one thing to make a helmet look good. Or to make it aerodynamic. And quite another to make it do both.

But when it needs to do all of those things and meet the required safety standards, that's where things get tricky. Fortunately, Giro has a lot of experience, and the man in charge of tying all those pieces together is Rob Wesson. In this episode, we learn how they go from concept sketch to a finished product that not only looks good, but keeps our heads safe...

This is Part 3 of our 3-part series on bicycle helmet designs and features. Check out Part 1, where Kali's founder explains why helmet testing standards are all wrong, and why your helmet really should be a lot softer. And in Part 2, Lazer explains why different head shapes, hairstyles, and even types of riders benefit from different fits and retention mechanisms.

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