In this episode we discuss how (typically niche) video content creators are adapting to the thirst for consuming their (high quality) content, but have traditionally found it harder to earn money to do it. How is this affecting the consumer, the creator, and the platform?

Further reading:

• YouTube: Mid-year Update on Our Five Creator Priorities for 2018
• Social impact of YouTube
• NYTimes: How the Internet Is Saving Culture, Not Killing It
• Wired: YouTube's Latest Shake-Up Is Bigger Than Just Ads

Intro/outro music: JACKS – Runaway Fashion