A behind-the-scenes conversation about what it really takes to build a sustainable business — and why so many wellness practices struggle, even when the work itself is powerful.

In this episode, I’m joined by Rachael Burns, a globally-based entrepreneur whose work focuses on helping people build resilient, adaptable businesses rooted in real-life experience and transformation.

What we explored:
• Why many wellness businesses are built on unstable foundations
• The difference between operating as a service provider vs. a founder
• How burnout is often built into traditional business models
• Why COVID exposed major gaps in business sustainability
• The importance of understanding the full ecosystem of business — not just tactics

Building a practice isn’t just about helping people — it’s about building something that can actually hold and sustain that work over time.

Rachael’s links:
→ Instagram: https://www.instagram.com/rachaelb_holisticsuccess/
→ YouTube: https://www.youtube.com/playlist?list=PLGVX0FlLq_moS146pQ71AFVDCzeIN3Ijo

Sophie’s links:
👁️ Work with me: bio.site/ren.wellbeing
👁️ Book a Behind the Practice Podcast Conversation: https://calendly.com/sophiecampise/podcast-interview-ren-behind-the-practice
👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/
👁️ Everything else: https://www.ren-wellbeing.com/
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