Shawn is still away so, this week, Mike Adams joins the podcast. Mike is the head of our Story-Powered Sales program. He is also the author of Seven Stories Every Salesperson Must Tell. 

Mike shares a story about an event that he has never forgotten, despite not being there. It illustrates how stories are the second best thing to experience. 

The podcast Mark and Mike discuss in this episode is Malcolm Gladwell’s Revisionist History.