When a new idea pops into your head, or the vision of another product or different direction sets in your mind, it’s easy to follow the “shiny object” and forget the other things that are happening.

How do we know if we’re chasing the right things? How can we determine if the idea we’ve just had lines up with our brand’s mission, values, and purpose?

It’s time to get practical.

In this episode we’re going to be talking about The Brand Consistency Test, a straight-forward formula of specific questions designed to help you make a decision faster and with greater confidence.

Using this test will help you clarify if what you’re doing is beneficial to your target audience, your overall brand goals, and the direction your brand is headed.