Legal Marketing Review is common for big businesses with in-house legal teams. In this episode, I'll be discussing what smaller businesses need to know. 

Just as you want your marketing to help you stand out from your competition and help you sell your products and services, you want to make sure you’re covered legally. So think of legal marketing review as a process to make sure your content is compliant and says what you want it to say, from a legal perspective. 

I’ll cover who needs legal marketing review, how the process works, how I conduct it for my clients, and a common question I hear from people when they first consider getting it done. 

Please subscribe if you haven’t already. And if you like the show, I’d love it if you’d give it a review wherever you listen to podcasts!

 

In this episode:

[02:18] - Danielle describes how she ensured that her website marketing aligns with her core values.

[02:55] - Do you view disclosures as having a negative impact on your business and sales? View them this way instead.

[04:16] - Danielle discusses who needs to conduct a legal marketing review. One group in particular has become very skilled at it.

[06:36] - Legal marketing review can happen at any point, but the review usually happens somewhere in the middle of the copywriting process.

[07:08] - What should you consider during legal marketing review? Look at testimonials in your marketing with these parameters in mind.

[07:59] - Small businesses should also look at their claims, both implicit and explicit.

[08:56] - Danielle gives a behind-the-scenes look of what happens when she does a legal marketing review.

[11:14] - Can you do your own legal marketing review? This particular question comes up a lot.

[11:53] - Danielle mentions some other important areas of consideration regarding conducting legal marketing reviews yourself.

[12:57] - Ask yourself these questions and follow these tips as your action steps for today.

 

Links & Resources:

Episode 47: “Marketing & the FTC”

Businessese

Liss Legal