Everyone likes to have choice. 

No, that's not quite correct. These days people demand choice, especially in the arena of consumer goods and services.

The more choice

the better, it would seem - or at least the manufacturers would have

you think so, as you try to pick out a new cell phone from the hundreds

of similar models available on any given day. 

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But the truth is we don't handle choice all that well. Choice means change and uncertainty - and offering too much choice can literally stop you in your tracks - or make you leave the shop dazed and confused, without buying anything. 

Listen to the podcast or read the full article on Gazza's Corner Blog.