Arnold Academy

❓[05-14] How do I make cold outreach feel less templatized?


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David McErlain: I want to figure out if my cold outreach email is already the best version.

  • Lead with value that feels personal and researched enough for someone to say, “That made my day.” 
  • Don’t ask directly for their time when reaching out cold. Keep the ask simple enough for an easy yes or no: “If these are your challenges, for which I can be helpful, would this be worth discussing further?”
  • Story–wise, make sure that it speaks to their specific challenges or goals.


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Arnold AcademyBy Zack Arnold