David McErlain: I want to figure out if my cold outreach email is already the best version.

• Lead with value that feels personal and researched enough for someone to say, “That made my day.” 
• Don’t ask directly for their time when reaching out cold. Keep the ask simple enough for an easy yes or no: “If these are your challenges, for which I can be helpful, would this be worth discussing further?”
• Story–wise, make sure that it speaks to their specific challenges or goals.

👉 Click here to schedule your own Hot Seat