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05 AFTER SHOW This Marketing Funnel is Broken (and MQLs Are Dead) with Ashley Faus
The funnel is dead, MQLs are out, and your networking events aren’t as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every conference.
What You’ll Learn in This After Show:
- Why AI isn’t replacing marketers—but marketers who ignore AI might get left behind
- How to scale personalization using content depth and intent frameworks
- The difference between busy work and uniquely human marketing tasks
- Why most networking events fail introverts (and what to do instead)
- The marketing buzzword Ashley wants permanently canceled
About the Guest:Ashley Faus is the author of Human-Centered Marketing and Head of Lifecycle Marketing Portfolio at Atlassian. She specializes in content strategy, demand gen, and lifecycle marketing—and is a passionate advocate for designing marketing experiences that actually work for real humans.
Ashley also shares a hilarious booth mishap involving superhero cutouts and the carpet padding lesson no event marketer should forget.
Join the Squared Squad at eventaboutitpodcast.com to access exclusive bonus content, connect with guests, and never miss a behind-the-scenes convo like this one.
Connect with Ashley Faus
https://www.atlassian.com/blog/author/ashley-faus
Connect with Megan Martin
https://msquareddynamics.com/
View all episodes
By Megan MartinThe funnel is dead, MQLs are out, and your networking events aren’t as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every conference.
What You’ll Learn in This After Show:
- Why AI isn’t replacing marketers—but marketers who ignore AI might get left behind
- How to scale personalization using content depth and intent frameworks
- The difference between busy work and uniquely human marketing tasks
- Why most networking events fail introverts (and what to do instead)
- The marketing buzzword Ashley wants permanently canceled
About the Guest:Ashley Faus is the author of Human-Centered Marketing and Head of Lifecycle Marketing Portfolio at Atlassian. She specializes in content strategy, demand gen, and lifecycle marketing—and is a passionate advocate for designing marketing experiences that actually work for real humans.
Ashley also shares a hilarious booth mishap involving superhero cutouts and the carpet padding lesson no event marketer should forget.
Join the Squared Squad at eventaboutitpodcast.com to access exclusive bonus content, connect with guests, and never miss a behind-the-scenes convo like this one.
Connect with Ashley Faus
https://www.atlassian.com/blog/author/ashley-faus
Connect with Megan Martin
https://msquareddynamics.com/