In this episode, Kelsey continues the Behind the Brand as she dives deep into the story behind the creation of "Xpand Your Limits." From its early conception to its official launch, Kelsey shares the challenges, setbacks, and breakthroughs that shaped the brand's identity. Kelsey talks about the vision that fueled the project, our mission to inspire and empower others to break through their personal and professional boundaries, and the key lessons she learned along the way.