How do luxury brands use data without losing the intuition and creativity that define them? In this first episode of a two-part series, we explore how data has become an essential tool for luxury professionals not to replace instinct, but to sharpen it.

Discover how the most successful luxury marketers and strategists marry creative judgment with evidence-based insights to understand consumer behaviour, strengthen decision-making, and unlock growth opportunities that intuition alone might miss.

Inside this Episode:

1. Why data matters in luxury marketing and brand strategy
2. How to interpret consumer behaviour through evidence, not just intuition
3. The modern approach to consumer observation in luxury brands
4. How data fluency creates competitive advantage in luxury careers
5. Bridging the gap between creative instinct and analytical evidence
6. Real-world examples: surprising insights from the champagne luxury market
7. Why one in three marketers struggle with data interpretation and how to avoid it
8. Transforming data into strategic narratives that resonate with leadership

Whether you're a luxury brand manager, marketing director, strategist, or aspiring luxury professional, this episode offers practical frameworks for leveraging data to enhance consumer understanding and drive meaningful growth.

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CHAPTER MARKERS:

00:00 Introduction

01:45 The Role of Data in Marketing

02:44 Understanding Consumer Behaviour Through Data

03:54 Sources of Data in Luxury Marketing

04:38 The Power of Data in Strategy

05:17 Case Study: Champagne Market Insights

07:20 Building Confidence with Data

09:50 The Importance of Data Skills for Marketers

10:49 Conclusion and Next Steps

LINKS:

www.luxeconsumeriq.com

www.luxeconsumeriq.com/newsletter

https://www.youtube.com/@luxeconsumeriq

https://www.instagram.com/luxeconsumeriq/