Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day.

• Dr. Helen Fisher shares insights on how people perceive expectations about romantic love
• Dr. Lisa Cavanaugh describes research on Valentine's Day marketing and how it often generates the reverse of marketer intentions
• Studio strategy director Marisa Robertson and studio creative director Marcus Bartlett discuss the implications for branding