The Point of Attachment

#05: For Love or Money

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Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day.

 

  • Dr. Helen Fisher shares insights on how people perceive expectations about  romantic love
  • Dr. Lisa Cavanaugh describes research on Valentine's Day marketing and how it often generates the reverse of marketer intentions
  • Studio strategy director Marisa Robertson and studio creative director Marcus Bartlett discuss the implications for branding
    • ...more
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    The Point of AttachmentBy UTA Brand Studio
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