Okay, we’ve got Eder Holguin on for today. Eder is the CEO of Ideal Media. Ideal Media is a content discovery platform. We’re going to talk about that technology in this episode but, really, what interest me is the persistence of Eder. So Eder came from a different background than most people. He grew up in the streets of Colombia during the cartel era. What’s remarkable about this is his ability to now go from literally living homeless to this multimillion dollar business and two books out “Dreaming Of Hope Street” and “Streets Smart: The Business Of Life.” I think that really got me interested. It’s people who have come up from literally nothing and now he’s an award winning author and speaker. So let’s get it on with Eder. Don’t forget to stop by AgencyBloom.com for all those digital needs for everybody who needs services and products that supports digital agencies.