Today's episode features another vegan athlete and nutritionist, Philip Zee, otherwise known as "Phitzee" in the virtual world. He runs an amazing Instagram account where he mostly posts food recipes, a YouTube account, and a website where he offers coaching, nutrition plans, and apparel. He currently lives in the UK where his personal brand is his full time job, so there's a lot I can learn from him. That becomes obvious when you hear how many questions I ask him about how he is able to run his business online and make a living. But the good part about that is that it's going to provide a TON of value to all of you who are also trying to create a personal brand online. As far as this episode goes, we go into the different types of vegans, why us vegans should stop being "militant" if we want to influence more people, what he does to convert cold leads into paying customers, and a lot of info on how to make your YouTube videos go viral. To find Phitzee on social media, his username is @Phitzee on Instagram, Youtube, and probably other social media platforms too.