The Revenue Lab

#05 Running a highly effective sales & forecasting process - Robert Gimbel, GTM Advisor & ex-CRO at Camunda


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Robert scaled Camunda’s GTM motion for over a decade. In this episode of The Revenue Lab, he’ll share his learnings and best practices with you:

  • Camunda’s sales process

  • Pipeline generation at Camunda

  • Running a highly accurate forecast process

  • Robert’s key sales metrics 

  • You can find more information about Robert here:

    https://www.linkedin.com/in/robert-gimbel-gtm/

    RevOps Letter: ⁠https://www.getweflow.com/revopsletter⁠ 

    Janis on LinkedIn: ⁠https://www.linkedin.com/in/philippstelzer/  ⁠

    Philipp on LinkedIn: ⁠https://www.linkedin.com/in/janiszech/  ⁠

    Weflow: ⁠https://www.getweflow.com/⁠ 

    Markers:

    (00:00:00) Camunda’s GTM motion

    (00:06:28) Opportunity criteria

    (00:13:50) The most important part in the sales cycle

    (00:18:17) Forecasting setup

    (00:24:05) Increasing predictability

    (00:25:37) Key sales metrics

    (00:31:07) Most important learnings

    ...more
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