In Episode 5, Jason talks with Talene Staab, global brand head of Tru by Hilton, about her experience as a global brand head of a new-build concept continuously undergoing tweaks and revisions and what she and Hilton are doing to encourage more women to invest in hotels. She also dives into the work Tru has done around augmenting the guest experience through design and personalization, turning a hotel into more than a place to rest your head but a key part of your overall travel experience.