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05. The AI Industry Shakedown, MOPs: The Next Generation and Common Pitfalls When Building a MOPs Function
In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of Partnerships at RP. We cover the first shakedowns in the AI industry, the next generation of marketing operations, and the most common pitfalls we see when building a MOPs function. We’ll also give our takes on how to know if your MOPs team is ready to introduce AI and what personal info we’d give away for a good deal. You don’t want to miss this one!
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Links
The Shakedown of the AI Industry (Nicholas Thompson/LinkedIn)
The Next Generation of Marketing Operations (Martech.org)
Three Ways To Measure If Your Marketing Operations Is Ready For AI (Forbes)
Americans Don't Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It (Adweek)
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By Revenue Pulse (RP)In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of Partnerships at RP. We cover the first shakedowns in the AI industry, the next generation of marketing operations, and the most common pitfalls we see when building a MOPs function. We’ll also give our takes on how to know if your MOPs team is ready to introduce AI and what personal info we’d give away for a good deal. You don’t want to miss this one!
---
Stay connected
Subscribe to our monthly newsletter
Visit our website
Follow us on LinkedIn
Read the Transcript
---
Links
The Shakedown of the AI Industry (Nicholas Thompson/LinkedIn)
The Next Generation of Marketing Operations (Martech.org)
Three Ways To Measure If Your Marketing Operations Is Ready For AI (Forbes)
Americans Don't Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It (Adweek)