Is LivFresh toothpaste a true innovation in oral care—or just another case of marketing hype outpacing the science?

In this episode of Dental Formulator's Playbook, Dr. Rob and Tami deliver an unfiltered review of LivFresh toothpaste, breaking down its bold marketing claims, questionable science, and patent assertions. From flashy promises to missing fundamentals, they examine what’s real, what’s exaggerated, and what consumers need to know. While some ingredients show potential, Dr. Rob explains why the product’s hype doesn’t match its scientific backing — and offers guidance on how to evaluate oral care claims more critically.

Highlights

• LivFresh toothpaste’s marketing claims — and why they raise red flags
• A breakdown of the product’s key ingredients — and why most are common, not revolutionary
• Review of the studies cited by LivFresh and why their lack of independence matters
• Examination of the product’s patents and whether they truly support the claims
• Concerns over the absence of fluoride and what that means for cavity prevention
• Risks of enamel erosion and reports of negative user experiences
• Discussion on why marketing hype often overshadows science in oral care products
• Tips for spotting inflated claims and evaluating toothpaste efficacy
• The importance of transparent research and credible scientific backing
• Dr. Rob’s bottom line: skepticism is healthy when science doesn’t support the story

Connect with Dr. Rob (Robert L. Karlinsey, PhD)

🌐 Website: https://customdentalformulations.com/meet-dr-karlinsey

📄 Research Profile: https://www.researchgate.net/profile/Robert-Karlinsey