Ken Harvey is the Communications Director for Sno-Isle Libraries. On today’s episode, Ken explains the types of patterns he was able to notice with his email marketing campaigns, some early challenges that arose, and also shares his main purpose and goal for their cardholders. It’s important to think of yourself as a student during this process because trends and marketing techniques change so frequently!

See the full episode with transcripts and visuals at: http://meetpiola.com/engaging-new-library-patrons/

 

Key Takeaways:

• Who is Ken and what does he do for Sno-Isle Libraries?
• Ken shares what projects and initiatives he and his team have been working on.
• How does Ken onboard new cardholders?
• How many emails does Ken send to his card holders?
• Ken currently uses Orange Boy to understand their data and notice patterns.
• What day seems to the best day for open rates?
• What metrics is Ken looking at when it comes to his email campaigns?
• Ken shares an early challenge he was able to identify with the data.
• The best marketers don’t think of themselves as experts, they think of themselves as students.
• Ken will be sharing some of his email examples.
• What’s Ken’s favorite source for staying up-to-date with marketing strategies?

 

Mentioned in This Episode:

MeetPiola.com/ 

MeetPiola.com/webinar

Sno-isle.org

Email Ken: [email protected]

Ken on LinkedIn

Orangeboyinc.com

The Logic of Failure: Recognizing and Avoiding Error in Complex Situations,
by Dietrich Dörner

Wait: The Art and Science of Delay, by Frank Partnoy