Funny story: Choozle didn’t start as the gang of digital advertising geniuses it is today. It was just an advertising unit of a site called “cuterpets.com” — kind of a HotOrNot for pets. (People did the voting, though.) In fewer than eight years Choozle has earned dozens of top awards and rankings, including the No. 48 spot in Deloitte’s Technology Fast 500 for 2018. Branden Miller, Choozle’s vice president of sales, explains how programmatic media works; why it should matter to you, whether you’re a brand or agency; and why even the bigs don’t try to do all their marketing grunt work in house. Watch with your pet. Then vote!