Award-winning documentary filmmaker and international best-selling author Charles Vogl shines a light on what distinguishes genuine communities from so-called mirage communities and other marketing efforts that try to disguise themselves as brand communities. In this conversation, we explore the roles that vulnerability, contribution, shared values and purpose play in building community.

As a business adviser, Charles serves as a thought leader for the Google School for Leaders, and his work is used to advise and develop leadership and programs at organizations including Airbnb, LinkedIn, Twitch, Amazon, ServiceNow, Meetup.com, Wayfair and the US Army.