Imagine building a business that people couldn’t stop talking about. Imagine a business where people couldn’t wait to transact with you and tell everyone they know about you. The greatest businesses in the world that have been built to last have done an amazing job at building a fantastic service or product and delivering it in a way that continues to add value to people’s lives.

In this episode, dissect Zappo’s legendary process for creating raving fans that built them a billion-dollar business.