Key Takeaways: 

1. No two product marketers are the same. And they shouldn’t be! Because every product and business’ goals are different. There is so much that goes into product marketing, and–Yoni says it best–it’s so much more than writing one-pagers. 
2. Tracking from “closed won” to product enablement is key. You need a full-picture view of your customer journey in order to really see if your product marketing strategy is effective or not. 
3. Ultimately, if your product marketing goals don’t align with the sales goals, it’s all for nothing. 

Website: https://www.lumavate.com/podcasts/product-marketing-go-to-market-strategy/