We Know Marketing, We Promise

050. How to create brand adovcates within the company


Listen Later

Consistency is not about willpower, motivation, or becoming a completely different person overnight. It is about the promises you make to yourself and whether you keep them. In this episode, we break down why discipline is built through trust, not pressure, and how small, intentional commitments compound into confidence, clarity, and long-term growth.

This conversation is an honest look at what consistency actually looks like in real life, especially for people who see themselves as “inconsistent,” easily distracted, or stuck in cycles of starting and stopping. It explores how discipline is formed through identity shifts, nervous system safety, and proof over time, not rigid routines or perfection.

In this episode, we cover:

  • Why consistency starts with self-trust, not motivation

  • How discipline is built by keeping small promises to yourself

  • The difference between loving something and committing to it

  • Why compounding habits matter more than immediate results

  • How consistency rewires your brain and builds confidence

  • The role of systems and project management, and their limits

  • Why awareness of your internal dialogue matters more than tactics

  • How negative self-talk sabotages discipline without you noticing

  • The power of choosing one thing and sticking with it

  • Why top-of-funnel efforts require patience, not pressure

  • How celebrating small wins accelerates long-term change

  • Why nothing meaningful happens overnight, but everything compounds

If you feel frustrated with yourself for starting strong and falling off, or if you believe discipline just is not “who you are,” this episode will help you rethink consistency as a skill you can build, not a personality trait you lack.

Subscribe for weekly conversations on discipline, mindset, brand-building, and creating sustainable momentum in business and life.

...more
View all episodesView all episodes
Download on the App Store

We Know Marketing, We PromiseBy Kelsie Downs + Naoma Serna-Zahn