Joe and I did a workshop a few weeks ago. Every time after we do an event, we always step back and talk about conversations and different themes that came up. One of the most prominent topics at this one was what to say and how to make an impact on each platform. 

Let me tell you the reality: marketing is marketing! The medium doesn’t matter. It’s all the same thing. I’ve been trying to simplify many things in my life over the past year, and I take the same approach to marketing.

In this episode, I share the two things that I focus on in my marketing and which one of those I often see people failing to deliver.

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