Jeofrey Bean was hired as a market planner to help turn his company around. He was responsible for helping the company to develop products that the marketplace was going to love. The problem for Jeof was that he needed several different departments to work together to accomplish the company’s goals. And they weren’t. Being in a bind, Jeof got an idea that ultimately changed the company culture. Listen to Jeof tell his story so you can get over the hump.