Ryan gave us some insight on how to get around the notion that since everyone uses water, that means everyone is our audience. However, we know that when you try and communicate with everyone, you end up reaching no one. We also talk about how branding is just like dating. It’s all about getting your audience to fall in love with your brand, and no one like a brand that only talks about themselves. He also gives us some things to keep in mind when outsourcing with a creative agency to ensure everyone leaves happy. Plus, we get to end with a little Mr. Rogers about the importance of empathy and storytelling.