Woke + Worthy

050: Why Your Content Isn't Converting and What To Do About It


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WHY YOUR CONTENT ISN'T CONVERTING AND WHAT TO DO ABOUT IT 

 

Let's be honest creating content can feel like a full time job...in fact for some of us it is. 

So what ends up happening when we are creating content consistently, yet not signing clients consistently? 

We hate it...that's what.

And the more that we hate it, the harder the creation process feels, the harder the process feels, the less we want to do it, the less we want to do it..the less clients we sign. 

So we end up getting ourselves into a creative funk and don't know how to get out of it. 

What I have come to learn by working with almost 100 clients, is that there are usually 2 reasons why our content isn't converting:

  • We don't understand the different levels of awareness (buyer phases) of our ideal clients 
  • OR 

    • We understand the levels of awareness but not how to talk/write content to each level to warm them up through our content 
    •  

      Which is why on  today's episode I dive into:

      • The three levels of awareness of your ideal client 
      • Two most commonly created types of content and the ONE critical type that is missing 
      • The most overlooked part of our audience and why overlooking them is costing us money 
      • Why you don't need a large following to make more money 
      • How to warm up and build trust with the following you already have 
      •  

         

        Here's the thing...you don't actually need more followers to make more money. You just have to speak to the ones that you already have. You are sitting on a gold mine and don't even know it yet. 

        PS. Want to learn how to create epic content that turns your loyal followers into loyal buyers? In my FREE 3 day BITCHHHH, I'M BOOKED bootcamp I am showing you how to write copy so compelling it takes you from crickets to clients. So if signing dream, where have you been all my life clients off of a single post is your jam...I'll see you there. CLICK HERE to register!

        🎧 Thanks for listening! 🎧

        If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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        Woke + WorthyBy Jess Kwasny

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