You've got a message worth hearing but maybe your audience isn't very big. So what's the best way to get your message heard? Should you continue to build your own platform or should you share your work in places where the traffic is already well established?

In this episode of The Portfolio Life, my co-host Andy Traub and I talk about the pros and cons of using Medium.

Medium is an open source publishing powerhouse. They have a huge audience and generate a ton of traffic -- millions of visitors each month. Even the President of the United States pre-released the State of the Union Address on Medium.

And if the goal is to get our message heard, should we be publishing our words on Medium?

Listen in as I share my thoughts on the subject.