Key Takeaways:

1. Marketing isn't as glamorous as social media can often make it seem. 
2. Proactively share what your competitors are doing from a marketing perspective with the senior leaders at your company. This allows you to control the narrative about why your brand is or isn't using that specific channel or tactic.
3. The value of your "yes" is determined by how many times you say "no." 

Full Shownotes: https://www.lumavate.com/podcasts/silver-bullets-marketing-dont-exist