Evan Faber is the CEO and Chief Strategist at Moxie Sozo, a Boulder, Colorado-based creative agency serving brands around the globe. Moxie Sozo is known for creating unique branding designs and messaging for brands like Nike, Nickelodeon, and Gruppo Campari. Evan sits down with Chris to discuss how branding isn't transactional, but rather about building meaningful relationships between brands and consumers.