In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of <a href= "https://guessthetest.com">GuessTheTest.com</a>, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.

In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.

In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of <a href="https://guessthetest.com" rel="noopener noreferrer">GuessTheTest.com</a>, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.

051: The End of Interesting: AI in Experimentation with Deborah O'Malley

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. 

You'll learn from the people behind the marketing tech -  the consumer, the buyer, and the company behind it - hear what's worked for them, how it could work for you, and how to execute on ideas using both creative and data.

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Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You'll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what's worked for them, how it could work for you, and how to execute on ideas using both creative and data.

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051: The End of Interesting: AI in Experimentation with Deborah O'Malley

051: The End of Interesting: AI in Experimentation with Deborah O'Malley