With the rise of 6 week challenges and social media advertising, It seems like the big focus in our industry right now is how can we create more leads and drive new faces in the door.  One of the most successful ways we have done that over the last few years, is by running the Golden Ticket promotion.  

But with any marketing initiative, we need to be intentional about how we set up and position that offer, or we could just be creating more work for ourselves without a lot of upside on the back end.  

This episode breaks down how we ran our golden ticket promotion in detail, as well as all the things we consider when starting any new marketing initiative.