Of course it makes sense to build only exactly what customers will value – the Minimum Viable Product. Unfortunately, it's not quite that simple in practice, and chasing the MVP dragon leads many a team into a life-sucking vicious cycle.

There are a bunch of common conditions that lead teams into the MVP Death Spiral, from narratives about how product works to the very concept of features.

If you've ever had a debate about MVPs — or felt that particular feeling of despair as yet another MVP fails to land with customers — then this episode is for you. Feel free to think of it as an MVP for some ideas that can free you from the dreaded Death Spiral. Wrapped in shiny paper with a big bow.

Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.

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