Why does a client decide to buy services and products from you? What can you do to break down the barriers to buying? Sean D'Souza, author of The Brain Audit, explains the process that goes on in a potential customer's mind as they decide to buy or not, and what you can do so that the customer buys from you.

Sean shares with us the main concepts in his book, The Brain Audit, how to apply these concepts to your freelancing business, and explains how he has re-envisioned his work-life balance so he can spend more time with his family and away from work for 3 months every year.

http://www.freelancetransformation.com/episode51